Marketing at The University of Texas at Austin

If you are interested in studying marketing, you may want to check out the program at The University of Texas at Austin. The following information will help you decide if it is a good fit for you.

UT Austin is located in Austin, Texas and approximately 50,476 students attend the school each year. Of the 2,089 students who graduated with a bachelor’s degree from The University of Texas at Austin in 2021, 160 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UT Austin Marketing Degrees Available

• Bachelor’s Degree in Marketing

UT Austin Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UT Austin performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UT Austin is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	9
	12
	75
	288
	746

Earnings of UT Austin Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UT Austin is $57,075. This is 37% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at UT Austin

Take a look at the following statistics related to the make-up of the marketing majors at The University of Texas at Austin.

UT Austin Marketing Bachelor’s Program

Of the 160 marketing students who graduated with a bachelor's degree in 2020-2021 from UT Austin, about 32% were men and 68% were women.

Prospective students may be interested in knowing that this school graduates 29% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at Austin with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	37
Black or African American	6
Hispanic or Latino	43
White	62
International Students	3
Other Races/Ethnicities	9

UT Austin also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from The University of Texas at Austin. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	160

Related Majors

• General Business/Commerce
• Management Information Systems
• Management Sciences & Quantitative Methods
• Finance & Financial Management
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for The University of Texas at Austin.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Reid Sullivan under License

More about our data sources and methodologies.