Marketing at The University of Tennessee - Knoxville

If you plan to study marketing, take a look at what The University of Tennessee - Knoxville has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UT Knoxville is located in Knoxville, Tennessee and has a total student population of 30,559. In the 2020-2021 academic year, 248 students received a bachelor's degree in marketing from UT Knoxville.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UT Knoxville Marketing Degrees Available

• Bachelor’s Degree in Marketing

UT Knoxville Marketing Rankings

The following rankings from College Factual show how the marketing progam at UT Knoxville compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UT Knoxville is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	40

Earnings of UT Knoxville Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UT Knoxville is $41,633. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at UT Knoxville

Take a look at the following statistics related to the make-up of the marketing majors at The University of Tennessee - Knoxville.

UT Knoxville Marketing Bachelor’s Program

In the 2020-2021 academic year, 248 students earned a bachelor's degree in marketing from UT Knoxville. About 52% of these graduates were women and the other 48% were men. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UT Knoxville since its program graduates 3% more men than average.

About 84% of those who receive a bachelor's degree in marketing at UT Knoxville are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Tennessee - Knoxville with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	10
Hispanic or Latino	7
White	209
International Students	2
Other Races/Ethnicities	14

UT Knoxville also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at The University of Tennessee - Knoxville. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	248

Related Majors

• Construction Management
• Business/Managerial Economics
• Hospitality Management
• Human Resource Management
• Management Sciences & Quantitative Methods

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TN, the home state for The University of Tennessee - Knoxville.

Occupation	Jobs in TN	Average Salary in TN
Market Research Analysts and Marketing Specialists	9,050	$60,990
Sales Managers	6,810	$111,700
Marketing Managers	3,800	$118,740
Business Professors	2,540	$78,220
Advertising and Promotions Managers	650	$82,270

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Nightryder84 under License

More about our data sources and methodologies.