Marketing/Marketing Management, General at The University of Alabama

Every marketing/marketing management, general school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing management program at The University of Alabama stacks up to those at other schools.

UA is located in Tuscaloosa, Alabama and has a total student population of 37,840. In 2021, 605 marketing management majors received their bachelor's degree from UA.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UA Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management
• Doctorate Degree in Marketing Management

UA Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at UA compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UA is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	1
	2
	4
	5
	16
	25
	27
	89
	135
	240
	352

In 2021, 137 students received their master’s degree in marketing management from UA. This makes it the #5 most popular school for marketing management master’s degree candidates in the country.

There were 4 students who received their doctoral degrees in marketing management, making the school the #1 most popular school in the United States for this category of students.

Marketing Management Student Demographics at UA

Take a look at the following statistics related to the make-up of the marketing management majors at The University of Alabama.

UA Marketing/Marketing Management, General Bachelor’s Program

For the most recent academic year available, 42% of marketing management bachelor's degrees went to men and 58% went to women.

About 84% of those who receive a bachelor's degree in marketing management at UA are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Alabama with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	31
Hispanic or Latino	33
White	506
International Students	8
Other Races/Ethnicities	25

UA Marketing/Marketing Management, General Master’s Program

Of the 137 students who graduated with a master’s in marketing management from UA in 2021, 29% were men and 71% were women.

Of the students who received a marketing management master's degree from UA, 81% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Alabama with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	7
Hispanic or Latino	8
White	111
International Students	1
Other Races/Ethnicities	9

UA also has a doctoral program available in marketing management. In 2021, 4 students graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AL, the home state for The University of Alabama.

Occupation	Jobs in AL	Average Salary in AL
Market Research Analysts and Marketing Specialists	3,780	$59,980
Sales Managers	2,390	$115,750
Business Professors	840	$98,110
Marketing Managers	770	$118,200
Advertising and Promotions Managers	50	$110,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Deutschlandreform under License

More about our data sources and methodologies.