Marketing Research at Texas State University

If you are interested in studying marketing research, you may want to check out the program at Texas State University. The following information will help you decide if it is a good fit for you.

Texas State is located in San Marcos, Texas and has a total student population of 37,812.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing Research section at the bottom of this page.

Texas State Marketing Research Degrees Available

• Master’s Degree in Marketing Research

Texas State Marketing Research Rankings

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Marketing Research Student Demographics at Texas State

Take a look at the following statistics related to the make-up of the marketing research majors at Texas State University.

Texas State Marketing Research Master’s Program

Of the 8 students who graduated with a master’s in marketing research from Texas State in 2021, 50% were men and 50% were women. Nationwide, master's degree programs only see 37% men graduate in marketing research each year. Texas State does a better job at serving the male population as it supports 13% more men than average.

In the marketing research master's program at this school, racial-ethnic minorities make up 63% of degree recipients. That is 41% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Texas State University with a master's in marketing research.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	1
Hispanic or Latino	3
White	3
International Students	0
Other Races/Ethnicities	0

Related Majors

• Marketing/Marketing Management, General

Careers That Marketing Research Grads May Go Into

A degree in marketing research can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Texas State University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Survey Researchers	430	$60,460

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Billy Hathorn under License

More about our data sources and methodologies.