Marketing/Marketing Management, General at Texas State University

If you plan to study marketing/marketing management, general, take a look at what Texas State University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Texas State is located in San Marcos, Texas and approximately 37,812 students attend the school each year. Of the 1,738 students who graduated with a bachelor’s degree from Texas State University in 2021, 321 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Texas State Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Texas State Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at Texas State compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Texas State is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	14
	17
	134
	153
	158
	246
	248
	271
	326

Marketing Management Student Demographics at Texas State

Take a look at the following statistics related to the make-up of the marketing management majors at Texas State University.

Texas State Marketing/Marketing Management, General Bachelor’s Program

For the most recent academic year available, 50% of marketing management bachelor's degrees went to men and 50% went to women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at Texas State since its program graduates 5% more men than average.

About 53% of those who receive a bachelor's degree in marketing management at Texas State are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 17% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Texas State University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	12
Black or African American	21
Hispanic or Latino	101
White	169
International Students	1
Other Races/Ethnicities	17

Texas State also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Marketing Research

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Texas State University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Billy Hathorn under License

More about our data sources and methodologies.