Marketing at Texas State University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Texas State University stacks up to those at other schools.

Texas State is located in San Marcos, Texas and has a total student population of 37,812. In 2021, 321 marketing majors received their bachelor's degree from Texas State.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Texas State Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

Texas State Marketing Rankings

The following rankings from College Factual show how the marketing progam at Texas State compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Texas State is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	39
	39
	44
	72
	155
	168
	256
	260
	348

In 2021, 8 students received their master’s degree in marketing from Texas State. This makes it the #72 most popular school for marketing master’s degree candidates in the country.

Earnings of Texas State Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Texas State is $42,984. This is great news for graduates of the program, since this figure is 3% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at Texas State

Take a look at the following statistics related to the make-up of the marketing majors at Texas State University.

Texas State Marketing Bachelor’s Program

Of the 321 students who earned a bachelor's degree in Marketing from Texas State in 2020-2021, 50% were men and 50% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Texas State since its program graduates 5% more men than average.

About 53% of those who receive a bachelor's degree in marketing at Texas State are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 17% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Texas State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	12
Black or African American	21
Hispanic or Latino	101
White	169
International Students	1
Other Races/Ethnicities	17

Texas State Marketing Master’s Program

For the most recent academic year available, 50% of marketing master's degrees went to men and 50% went to women. Nationwide, master's degree programs only see 45% men graduate in marketing each year. Texas State does a better job at serving the male population as it supports 5% more men than average.

In the marketing master's program at this school, racial-ethnic minorities make up 63% of degree recipients. That is 33% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Texas State University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	1
Hispanic or Latino	3
White	3
International Students	0
Other Races/Ethnicities	0

Texas State also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Texas State University. The table shows all degrees awarded in this field awarded for all degree levels at Texas State University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	321
Marketing Research	8

Related Majors

• Human Resource Management
• Management Sciences & Quantitative Methods
• Business/Managerial Economics
• Specialized Sales, Merchandising & Marketing
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Texas State University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Billy Hathorn under License

More about our data sources and methodologies.