Marketing at Texas Christian University

If you plan to study marketing, take a look at what Texas Christian University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

TCU is located in Fort Worth, Texas and has a total student population of 11,379. In the 2020-2021 academic year, 120 students received a bachelor's degree in marketing from TCU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

TCU Marketing Degrees Available

• Bachelor’s Degree in Marketing

TCU Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how TCU performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at TCU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	11
	14
	23
	110
	113
	131
	437

Earnings of TCU Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at TCU is $56,711. This is 36% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at TCU

Take a look at the following statistics related to the make-up of the marketing majors at Texas Christian University.

TCU Marketing Bachelor’s Program

During the 2020-2021 academic year, 120 students graduated with a bachelor's degree in marketing from TCU. About 33% were men and 68% were women.

About 81% of those who receive a bachelor's degree in marketing at TCU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Texas Christian University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	0
Hispanic or Latino	14
White	97
International Students	4
Other Races/Ethnicities	3

TCU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Texas Christian University. The table shows all degrees awarded in this field awarded for all degree levels at Texas Christian University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	120

Related Majors

• Other Business, Management & Marketing
• Specialized Sales, Merchandising & Marketing
• Entrepreneurial Studies
• Real Estate
• Management Sciences & Quantitative Methods

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Texas Christian University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Amymay52 under License

More about our data sources and methodologies.