Advertising at Southern Methodist University

What traits are you looking for in a advertising school? To help you decide if Southern Methodist University is right for you, we've gathered the following information about the school's advertising program.

SMU is located in Dallas, Texas and has a total student population of 12,373. In 2021, 44 advertising majors received their bachelor's degree from SMU.

Want to know more about the career opportunities in this field? Check out the Careers in Advertising section at the bottom of this page.

SMU Advertising Degrees Available

• Bachelor’s Degree in Advertising
• Master’s Degree in Advertising

SMU Advertising Rankings

The following rankings from College Factual show how the advertising progam at SMU compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The advertising major at SMU is not ranked on College Factual’s Best Colleges and Universities for Advertising. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	2
	6
	6
	7
	9
	56

In 2021, 10 students received their master’s degree in advertising from SMU. This makes it the #9 most popular school for advertising master’s degree candidates in the country.

Advertising Student Demographics at SMU

Take a look at the following statistics related to the make-up of the advertising majors at Southern Methodist University.

SMU Advertising Bachelor’s Program

Of the 44 students who earned a bachelor's degree in Advertising from SMU in 2020-2021, 18% were men and 82% were women.

About 68% of those who receive a bachelor's degree in advertising at SMU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Southern Methodist University with a bachelor's in advertising.

Race/Ethnicity	Number of Students
Asian	3
Black or African American	1
Hispanic or Latino	5
White	30
International Students	3
Other Races/Ethnicities	2

SMU Advertising Master’s Program

During the 2020-2021 academic year, 10 students graduated with a master's degree in advertising from SMU. About 0% were men and 100% were women.

Of the students who received a advertising master's degree from SMU, 80% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Southern Methodist University with a master's in advertising.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	1
White	8
International Students	0
Other Races/Ethnicities	0

SMU also has a doctoral program available in advertising. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Public Relations
• General Organizational Communication

Careers That Advertising Grads May Go Into

A degree in advertising can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Southern Methodist University.

Occupation	Jobs in TX	Average Salary in TX
Communications Professors	2,460	$68,900
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Jeffrey Beall under License

More about our data sources and methodologies.