Marketing/Marketing Management, General at Southern Methodist University

Every marketing/marketing management, general school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing management program at Southern Methodist University stacks up to those at other schools.

SMU is located in Dallas, Texas and approximately 12,373 students attend the school each year. In the 2020-2021 academic year, 74 students received a bachelor's degree in marketing management from SMU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

SMU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

SMU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at SMU compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at SMU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	23
	39
	48
	92
	184
	197

In 2021, 0 student received their master’s degree in marketing management from SMU. This is the #92 most popular school for marketing management master’s degree candidates in the country.

Marketing Management Student Demographics at SMU

Take a look at the following statistics related to the make-up of the marketing management majors at Southern Methodist University.

SMU Marketing/Marketing Management, General Bachelor’s Program

For the most recent academic year available, 22% of marketing management bachelor's degrees went to men and 78% went to women.

About 62% of those who receive a bachelor's degree in marketing management at SMU are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Southern Methodist University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	5
Black or African American	0
Hispanic or Latino	8
White	46
International Students	8
Other Races/Ethnicities	7

SMU also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Southern Methodist University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Jeffrey Beall under License

More about our data sources and methodologies.