General Sales & Marketing at Rochester Institute of Technology

If you plan to study general sales and marketing, take a look at what Rochester Institute of Technology has to offer and decide if the program is a good match for you. Get started with the following essential facts.

RIT is located in Rochester, New York and approximately 16,158 students attend the school each year. In the 2020-2021 academic year, 21 students received a bachelor's degree in sales and marketing from RIT.

Want to know more about the career opportunities in this field? Check out the Careers in General Sales & Marketing section at the bottom of this page.

RIT General Sales & Marketing Degrees Available

• Bachelor’s Degree in Sales & Marketing

RIT General Sales & Marketing Rankings

The following rankings from College Factual show how the sales and marketing progam at RIT compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The sales and marketing major at RIT is not ranked on College Factual’s Best Colleges and Universities for General Sales & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	22
	36
	88
	118
	136

Earnings of RIT Sales & Marketing Graduates

The median salary of sales and marketing students who receive their bachelor's degree at RIT is $41,810. Unfortunately, this is lower than the national average of $48,013 for all sales and marketing students.

Sales & Marketing Student Demographics at RIT

Take a look at the following statistics related to the make-up of the sales and marketing majors at Rochester Institute of Technology.

RIT General Sales & Marketing Bachelor’s Program

For the most recent academic year available, 57% of sales and marketing bachelor's degrees went to men and 43% went to women.

About 57% of those who receive a bachelor's degree in sales and marketing at RIT are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Rochester Institute of Technology with a bachelor's in sales and marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	2
Hispanic or Latino	1
White	12
International Students	5
Other Races/Ethnicities	1

RIT also has a doctoral program available in sales and marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within General Sales & Marketing

General Sales & Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from Rochester Institute of Technology. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
General Sales, Distribution, and Marketing Operations	21

Related Majors

• Business Support & Assistant Services
• General Business/Commerce
• Human Resource Management
• International Business
• Marketing

Careers That Sales & Marketing Grads May Go Into

A degree in sales and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NY, the home state for Rochester Institute of Technology.

Occupation	Jobs in NY	Average Salary in NY
Wholesale and Manufacturing Sales Representatives	76,590	$72,820
Sales Representatives	70,340	$77,680
Retail Sales Supervisors	66,620	$50,640
Sales Supervisors	22,340	$107,430
Advertising Sales Agents	20,740	$84,310

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Matthew D. Wilson (LtPowers) under License

More about our data sources and methodologies.