Marketing/Marketing Management, General at Rider University

Every marketing/marketing management, general school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing management program at Rider University stacks up to those at other schools.

Rider is located in Lawrenceville, New Jersey and has a total student population of 4,636. In the 2020-2021 academic year, 74 students received a bachelor's degree in marketing management from Rider.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Rider Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Rider Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how Rider performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Rider is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	48
	62
	155
	184
	320

Marketing Management Student Demographics at Rider

Take a look at the following statistics related to the make-up of the marketing management majors at Rider University.

Rider Marketing/Marketing Management, General Bachelor’s Program

For the most recent academic year available, 50% of marketing management bachelor's degrees went to men and 50% went to women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at Rider since its program graduates 5% more men than average.

About 61% of those who receive a bachelor's degree in marketing management at Rider are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 9% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Rider University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	10
Hispanic or Latino	11
White	45
International Students	0
Other Races/Ethnicities	2

Rider also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NJ, the home state for Rider University.

Occupation	Jobs in NJ	Average Salary in NJ
Market Research Analysts and Marketing Specialists	19,330	$87,210
Sales Managers	13,890	$168,950
Marketing Managers	11,380	$177,330
Business Professors	2,510	$111,740
Advertising and Promotions Managers	460	$158,140

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Magneticcarpet under License

More about our data sources and methodologies.