Marketing at Rider University

If you plan to study marketing, take a look at what Rider University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Rider is located in Lawrenceville, New Jersey and has a total student population of 4,636. In 2021, 74 marketing majors received their bachelor's degree from Rider.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Rider Marketing Degrees Available

• Bachelor’s Degree in Marketing

Rider Marketing Rankings

The following rankings from College Factual show how the marketing progam at Rider compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Rider is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	68
	144
	188
	492

Earnings of Rider Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Rider is $45,547. This is 9% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at Rider

Take a look at the following statistics related to the make-up of the marketing majors at Rider University.

Rider Marketing Bachelor’s Program

The marketing program at Rider awarded 74 bachelor's degrees in 2020-2021. About 50% of these degrees went to men with the other 50% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Rider since its program graduates 5% more men than average.

About 61% of those who receive a bachelor's degree in marketing at Rider are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 9% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Rider University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	10
Hispanic or Latino	11
White	45
International Students	0
Other Races/Ethnicities	2

Rider also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at Rider University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	74

Related Majors

• Business/Managerial Economics
• Management Information Systems
• Entrepreneurial Studies
• Management Sciences & Quantitative Methods
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NJ, the home state for Rider University.

Occupation	Jobs in NJ	Average Salary in NJ
Market Research Analysts and Marketing Specialists	19,330	$87,210
Sales Managers	13,890	$168,950
Marketing Managers	11,380	$177,330
Business Professors	2,510	$111,740
Survey Researchers	480	$76,040

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Magneticcarpet under License

More about our data sources and methodologies.