Marketing at Purdue University Northwest

If you plan to study marketing, take a look at what Purdue University Northwest has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Purdue Northwest is located in Hammond, Indiana and approximately 9,363 students attend the school each year. In the 2020-2021 academic year, 42 students received a bachelor's degree in marketing from Purdue Northwest.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Purdue Northwest Marketing Degrees Available

• Bachelor’s Degree in Marketing

Purdue Northwest Marketing Rankings

The following rankings from College Factual show how the marketing progam at Purdue Northwest compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Purdue Northwest is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	161
	279
	317
	374
	423
	560
	702
	705

Marketing Student Demographics at Purdue Northwest

Take a look at the following statistics related to the make-up of the marketing majors at Purdue University Northwest.

Purdue Northwest Marketing Bachelor’s Program

The marketing program at Purdue Northwest awarded 42 bachelor's degrees in 2020-2021. About 50% of these degrees went to men with the other 50% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Purdue Northwest since its program graduates 5% more men than average.

About 55% of those who receive a bachelor's degree in marketing at Purdue Northwest are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 11% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Purdue University Northwest with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	5
Hispanic or Latino	11
White	23
International Students	1
Other Races/Ethnicities	2

Purdue Northwest also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Purdue University Northwest. The completion numbers here include all graduates who receive any type of degree in this field from Purdue University Northwest. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	42

Related Majors

• Entrepreneurial Studies
• Management Sciences & Quantitative Methods
• Hospitality Management
• Finance & Financial Management
• Human Resource Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IN, the home state for Purdue University Northwest.

Occupation	Jobs in IN	Average Salary in IN
Market Research Analysts and Marketing Specialists	9,290	$56,560
Sales Managers	5,000	$129,020
Marketing Managers	2,890	$108,750
Advertising and Promotions Managers	220	$90,440

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.