Marketing at Ohio University - Athens Campus

If you are interested in studying marketing, you may want to check out the program at Ohio University - Athens Campus. The following information will help you decide if it is a good fit for you.

OHIO Athens is located in Athens, Ohio and has a total student population of 25,714. Of the 1,101 students who graduated with a bachelor’s degree from Ohio University - Athens Campus in 2021, 266 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

OHIO Athens Marketing Degrees Available

• Basic Certificate in Marketing (Less Than 1 Year)
• Bachelor’s Degree in Marketing

OHIO Athens Marketing Rankings

The following rankings from College Factual show how the marketing progam at OHIO Athens compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at OHIO Athens is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	12
	26
	68
	145
	236

How Much Do Marketing Graduates from OHIO Athens Make?

The median salary of marketing students who receive their bachelor's degree at OHIO Athens is $46,271. This is 11% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at OHIO Athens

Take a look at the following statistics related to the make-up of the marketing majors at Ohio University - Athens Campus.

OHIO Athens Marketing Bachelor’s Program

During the 2020-2021 academic year, 266 students graduated with a bachelor's degree in marketing from OHIO Athens. About 58% were men and 42% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at OHIO Athens since its program graduates 13% more men than average.

About 92% of those who receive a bachelor's degree in marketing at OHIO Athens are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Ohio University - Athens Campus with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	3
Hispanic or Latino	8
White	245
International Students	1
Other Races/Ethnicities	9

OHIO Athens also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Ohio University - Athens Campus. The completion numbers here include all graduates who receive any type of degree in this field from Ohio University - Athens Campus. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	266

Related Majors

• General Sales & Marketing
• Hospitality Management
• International Business
• Business/Managerial Economics
• Entrepreneurial Studies

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for OH, the home state for Ohio University - Athens Campus.

Occupation	Jobs in OH	Average Salary in OH
Market Research Analysts and Marketing Specialists	24,840	$65,920
Sales Managers	10,740	$134,600
Marketing Managers	6,590	$133,730
Business Professors	3,900	$108,400
Advertising and Promotions Managers	370	$127,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Robert Chriss under License

More about our data sources and methodologies.