Marketing/Marketing Management, General at Oakland University

What traits are you looking for in a marketing management school? To help you decide if Oakland University is right for you, we've gathered the following information about the school's marketing management program.

Oakland is located in Rochester Hills, Michigan and has a total student population of 18,552. Of the 713 students who graduated with a bachelor’s degree from Oakland University in 2021, 101 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Oakland Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Oakland Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at Oakland compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Oakland is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	37
	153
	172
	349
	385

Marketing Management Student Demographics at Oakland

Take a look at the following statistics related to the make-up of the marketing management majors at Oakland University.

Oakland Marketing/Marketing Management, General Bachelor’s Program

Of the 101 students who earned a bachelor's degree in Marketing/Marketing Management, General from Oakland in 2020-2021, 51% were men and 49% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at Oakland since its program graduates 7% more men than average.

About 82% of those who receive a bachelor's degree in marketing management at Oakland are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Oakland University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	6
Hispanic or Latino	3
White	83
International Students	0
Other Races/Ethnicities	8

Oakland also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Oakland University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Brian Gingrich under License

More about our data sources and methodologies.