Marketing/Marketing Management, General at Northwood University

Every marketing/marketing management, general school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing management program at Northwood University stacks up to those at other schools.

Northwood is located in Midland, Michigan and has a total student population of 2,541. Of the 779 students who graduated with a bachelor’s degree from Northwood University in 2021, 89 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Northwood Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Online Classes Are Available at Northwood

Don't have the time or the flexibility in your schedule to take traditional classes? Online courses may be the perfect solution for you. They allow independent learners to study when and where they want to while offering the rigor of in-person classes.

For those who are interested in distance learning, Northwood does offer online courses in marketing management for the following degree levels:

• Associate’s Degree
• Bachelor’s Degree

Northwood Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at Northwood compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Northwood is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	7
	9
	14
	57
	163
	176
	222
	280

Marketing Management Student Demographics at Northwood

Take a look at the following statistics related to the make-up of the marketing management majors at Northwood University.

Northwood Marketing/Marketing Management, General Bachelor’s Program

Of the 89 marketing management students who graduated with a bachelor's degree in 2020-2021 from Northwood, about 49% were men and 51% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at Northwood since its program graduates 5% more men than average.

About 69% of those who receive a bachelor's degree in marketing management at Northwood are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Northwood University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	3
Hispanic or Latino	7
White	61
International Students	3
Other Races/Ethnicities	14

Northwood also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Other Marketing

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Northwood University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.