Marketing at Northern Michigan University

If you are interested in studying marketing, you may want to check out the program at Northern Michigan University. The following information will help you decide if it is a good fit for you.

Northern Michigan University is located in Marquette, Michigan and has a total student population of 7,368. In the 2020-2021 academic year, 39 students received a bachelor's degree in marketing from Northern Michigan University.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Northern Michigan University Marketing Degrees Available

• Bachelor’s Degree in Marketing

Northern Michigan University Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Northern Michigan University performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Northern Michigan University is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	223
	333
	335
	375
	378
	507
	669

How Much Do Marketing Graduates from Northern Michigan University Make?

The median salary of marketing students who receive their bachelor's degree at Northern Michigan University is $38,045. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at Northern Michigan University

Take a look at the following statistics related to the make-up of the marketing majors at Northern Michigan University.

Northern Michigan University Marketing Bachelor’s Program

During the 2020-2021 academic year, 39 marketing majors earned their bachelor's degree from Northern Michigan University. Of these graduates, 54% were men and 46% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Northern Michigan University since its program graduates 9% more men than average.

About 100% of those who receive a bachelor's degree in marketing at Northern Michigan University are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Northern Michigan University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	0
White	39
International Students	0
Other Races/Ethnicities	0

Northern Michigan University also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from Northern Michigan University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	39

Related Majors

• Management Information Systems
• Hospitality Management
• Entrepreneurial Studies
• Finance & Financial Management
• General Business/Commerce

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Northern Michigan University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Bobak Ha’Eri under License

More about our data sources and methodologies.