Marketing/Marketing Management, General at Northern Illinois University

What traits are you looking for in a marketing management school? To help you decide if Northern Illinois University is right for you, we've gathered the following information about the school's marketing management program.

NIU is located in Dekalb, Illinois and has a total student population of 16,769. In the 2020-2021 academic year, 125 students received a bachelor's degree in marketing management from NIU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

NIU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

NIU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at NIU compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at NIU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	38
	99
	111
	145
	203
	229
	262

Marketing Management Student Demographics at NIU

Take a look at the following statistics related to the make-up of the marketing management majors at Northern Illinois University.

NIU Marketing/Marketing Management, General Bachelor’s Program

During the 2020-2021 academic year, 125 students graduated with a bachelor's degree in marketing management from NIU. About 56% were men and 44% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at NIU since its program graduates 11% more men than average.

About 69% of those who receive a bachelor's degree in marketing management at NIU are white. This is above average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 1% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Northern Illinois University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	9
Black or African American	8
Hispanic or Latino	18
White	86
International Students	1
Other Races/Ethnicities	3

NIU also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Other Marketing

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for Northern Illinois University.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Andy McMurray under License

More about our data sources and methodologies.