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Marketing at Missouri State University - Springfield

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Marketing at Missouri State University - Springfield

If you are interested in studying marketing, you may want to check out the program at Missouri State University - Springfield. The following information will help you decide if it is a good fit for you.

Missouri State is located in Springfield, Missouri and has a total student population of 23,505. In 2021, 191 marketing majors received their bachelor's degree from Missouri State.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Missouri State Marketing Degrees Available

  • Bachelor’s Degree in Marketing

Missouri State Marketing Rankings

The following rankings from College Factual show how the marketing progam at Missouri State compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Missouri State is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
63
69
164
199
298

How Much Do Marketing Graduates from Missouri State Make?

The median salary of marketing students who receive their bachelor's degree at Missouri State is $38,860. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

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Marketing Student Demographics at Missouri State

Take a look at the following statistics related to the make-up of the marketing majors at Missouri State University - Springfield.

Missouri State Marketing Bachelor’s Program

51% Women
9% Racial-Ethnic Minorities*
In the 2020-2021 academic year, 191 students earned a bachelor's degree in marketing from Missouri State. About 51% of these graduates were women and the other 49% were men. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Missouri State since its program graduates 5% more men than average.

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About 85% of those who receive a bachelor's degree in marketing at Missouri State are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Missouri State University - Springfield with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 2
Black or African American 1
Hispanic or Latino 12
White 163
International Students 9
Other Races/Ethnicities 4

Missouri State also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Missouri State University - Springfield. The completion numbers here include all graduates who receive any type of degree in this field from Missouri State University - Springfield. Some of these focus areas may not be available for your degree level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 191

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MO, the home state for Missouri State University - Springfield.

Occupation Jobs in MO Average Salary in MO
Market Research Analysts and Marketing Specialists 9,920 $65,360
Sales Managers 5,220 $133,570
Marketing Managers 2,530 $128,810
Business Professors 1,000 $101,240
Advertising and Promotions Managers 230 $128,040

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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