Marketing Research at Michigan State University

If you plan to study marketing research, take a look at what Michigan State University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Michigan State is located in East Lansing, Michigan and has a total student population of 49,695.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing Research section at the bottom of this page.

Michigan State Marketing Research Degrees Available

• Master’s Degree in Marketing Research

Michigan State Marketing Research Rankings

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Marketing Research Student Demographics at Michigan State

Take a look at the following statistics related to the make-up of the marketing research majors at Michigan State University.

Michigan State Marketing Research Master’s Program

The marketing research program at Michigan State awarded 67 master's degrees in 2020-2021. About 30% of these degrees went to men with the other 70% going to women.

Of the students who received a marketing research master's degree from Michigan State, 79% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Michigan State University with a master's in marketing research.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	2
Hispanic or Latino	1
White	53
International Students	4
Other Races/Ethnicities	1

Related Majors

• Marketing/Marketing Management, General

Careers That Marketing Research Grads May Go Into

A degree in marketing research can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Michigan State University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Survey Researchers	240	$64,400

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Jeffness under License

More about our data sources and methodologies.