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Specialized Sales, Merchandising & Marketing at Kent State University at Kent

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Specialized Sales, Merchandising & Marketing at Kent State University at Kent

If you plan to study specialized sales, merchandising and marketing, take a look at what Kent State University at Kent has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Kent State is located in Kent, Ohio and approximately 26,822 students attend the school each year. Of the 1,254 students who graduated with a bachelor’s degree from Kent State University at Kent in 2021, 278 of them were specialized sales, merchandising and marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Specialized Sales, Merchandising & Marketing section at the bottom of this page.

Kent State Specialized Sales, Merchandising & Marketing Degrees Available

  • Bachelor’s Degree in Specialized Marketing

Kent State Specialized Sales, Merchandising & Marketing Rankings

The following rankings from College Factual show how the specialized marketing progam at Kent State compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The specialized marketing major at Kent State is not ranked on College Factual’s Best Colleges and Universities for Specialized Sales, Merchandising & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
13
14
18
23
30
66

How Much Do Specialized Marketing Graduates from Kent State Make?

The median salary of specialized marketing students who receive their bachelor's degree at Kent State is $36,188. This is 10% higher than $32,868, which is the national average for all specialized marketing bachelor's degree recipients.

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Specialized Marketing Student Demographics at Kent State

Take a look at the following statistics related to the make-up of the specialized marketing majors at Kent State University at Kent.

Kent State Specialized Sales, Merchandising & Marketing Bachelor’s Program

94% Women
26% Racial-Ethnic Minorities*
The specialized marketing program at Kent State awarded 278 bachelor's degrees in 2020-2021. About 6% of these degrees went to men with the other 94% going to women.

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About 69% of those who receive a bachelor's degree in specialized marketing at Kent State are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Kent State University at Kent with a bachelor's in specialized marketing.

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Race/Ethnicity Number of Students
Asian 8
Black or African American 32
Hispanic or Latino 19
White 193
International Students 11
Other Races/Ethnicities 15

Kent State also has a doctoral program available in specialized marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Specialized Sales, Merchandising & Marketing

Specialized Sales, Merchandising & Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at Kent State University at Kent. A concentration may not be available for your level.

Concentration Annual Degrees Awarded
Fashion Merchandising 278

Careers That Specialized Marketing Grads May Go Into

A degree in specialized marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for OH, the home state for Kent State University at Kent.

Occupation Jobs in OH Average Salary in OH
Wholesale and Manufacturing Sales Representatives 53,700 $67,790
Retail Sales Supervisors 41,240 $43,080
Securities, Commodities, and Financial Services Sales Agents 13,300 $77,960
Parts Salespersons 10,460 $31,790
Sales Supervisors 8,670 $80,390

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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