Marketing at Illinois State University

If you plan to study marketing, take a look at what Illinois State University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Illinois State is located in Normal, Illinois and approximately 20,720 students attend the school each year. In the 2020-2021 academic year, 283 students received a bachelor's degree in marketing from Illinois State.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Illinois State Marketing Degrees Available

• Bachelor’s Degree in Marketing

Illinois State Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Illinois State performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Illinois State is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	23
	29
	63
	76
	91
	149
	217

Earnings of Illinois State Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Illinois State is $45,387. This is 9% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at Illinois State

Take a look at the following statistics related to the make-up of the marketing majors at Illinois State University.

Illinois State Marketing Bachelor’s Program

Of the 283 students who earned a bachelor's degree in Marketing from Illinois State in 2020-2021, 57% were men and 43% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Illinois State since its program graduates 13% more men than average.

About 78% of those who receive a bachelor's degree in marketing at Illinois State are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Illinois State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	13
Black or African American	8
Hispanic or Latino	26
White	221
International Students	0
Other Races/Ethnicities	15

Illinois State also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Illinois State University. The table shows all degrees awarded in this field awarded for all degree levels at Illinois State University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	283

Related Majors

• Management Information Systems
• International Business
• Insurance
• Construction Management
• Management Sciences & Quantitative Methods

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for Illinois State University.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910
Survey Researchers	1,590	$57,560

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Willjay under License

More about our data sources and methodologies.