Marketing at Howard University

If you plan to study marketing, take a look at what Howard University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Howard is located in Washington, District of Columbia and has a total student population of 10,859. Of the 399 students who graduated with a bachelor’s degree from Howard University in 2021, 65 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Howard Marketing Degrees Available

• Bachelor’s Degree in Marketing

Howard Marketing Rankings

The following rankings from College Factual show how the marketing progam at Howard compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Howard is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	51
	77
	158
	198
	231
	248
	289
	346

How Much Do Marketing Graduates from Howard Make?

The median salary of marketing students who receive their bachelor's degree at Howard is $47,058. This is 13% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at Howard

Take a look at the following statistics related to the make-up of the marketing majors at Howard University.

Howard Marketing Bachelor’s Program

Of the 65 students who graduated with a bachelor’s in marketing from Howard in 2021, 20% were men and 80% were women.

Prospective students may be interested in knowing that this school graduates 68% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Howard University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	58
Hispanic or Latino	1
White	1
International Students	1
Other Races/Ethnicities	3

Howard also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Howard University. The table shows all degrees awarded in this field awarded for all degree levels at Howard University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Other Marketing	65

Related Majors

• Accounting
• Other Business, Management & Marketing
• International Business
• Finance & Financial Management
• Management Information Systems

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for DC, the home state for Howard University.

Occupation	Jobs in DC	Average Salary in DC
Market Research Analysts and Marketing Specialists	6,930	$79,770
Marketing Managers	1,990	$165,640
Sales Managers	1,020	$132,870
Business Professors	640	$115,320
Survey Researchers	180	$73,690

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Josh under License

More about our data sources and methodologies.