Marketing/Marketing Management, General at Houston Baptist University

What traits are you looking for in a marketing management school? To help you decide if Houston Baptist University is right for you, we've gathered the following information about the school's marketing management program.

HBU is located in Houston, Texas and approximately 3,963 students attend the school each year. In the 2020-2021 academic year, 23 students received a bachelor's degree in marketing management from HBU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

HBU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Online Classes Are Available at HBU

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

For those who are interested in distance learning, HBU does offer online courses in marketing management for the following degree levels:

• Bachelor’s Degree

HBU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at HBU compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at HBU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	37
	43
	57
	337
	392
	543
	626
	645
	657

Marketing Management Student Demographics at HBU

Take a look at the following statistics related to the make-up of the marketing management majors at Houston Baptist University.

HBU Marketing/Marketing Management, General Bachelor’s Program

Of the 23 marketing management students who graduated with a bachelor's degree in 2020-2021 from HBU, about 48% were men and 52% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at HBU since its program graduates 3% more men than average.

Prospective students may be interested in knowing that this school graduates 14% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Houston Baptist University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	3
Hispanic or Latino	5
White	11
International Students	1
Other Races/Ethnicities	3

HBU also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Houston Baptist University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By LUSportsFan under License

More about our data sources and methodologies.