Marketing/Marketing Management, General at Eastern Michigan University

What traits are you looking for in a marketing management school? To help you decide if Eastern Michigan University is right for you, we've gathered the following information about the school's marketing management program.

Eastern Michigan is located in Ypsilanti, Michigan and approximately 16,294 students attend the school each year. Of the 634 students who graduated with a bachelor’s degree from Eastern Michigan University in 2021, 100 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Eastern Michigan Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management

Eastern Michigan Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at Eastern Michigan compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Eastern Michigan is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	30
	78
	139
	209

In 2021, 4 students received their master’s degree in marketing management from Eastern Michigan. This makes it the #74 most popular school for marketing management master’s degree candidates in the country.

Marketing Management Student Demographics at Eastern Michigan

Take a look at the following statistics related to the make-up of the marketing management majors at Eastern Michigan University.

Eastern Michigan Marketing/Marketing Management, General Bachelor’s Program

Of the 100 students who earned a bachelor's degree in Marketing/Marketing Management, General from Eastern Michigan in 2020-2021, 59% were men and 41% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at Eastern Michigan since its program graduates 14% more men than average.

About 68% of those who receive a bachelor's degree in marketing management at Eastern Michigan are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Eastern Michigan University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	5
Black or African American	11
Hispanic or Latino	6
White	68
International Students	2
Other Races/Ethnicities	8

Eastern Michigan Marketing/Marketing Management, General Master’s Program

During the 2020-2021 academic year, 4 students graduated with a master's degree in marketing management from Eastern Michigan. About 25% were men and 75% were women.

In the marketing management master's program at this school, racial-ethnic minorities make up 50% of degree recipients. That is 21% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Eastern Michigan University with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	0
Hispanic or Latino	1
White	1
International Students	1
Other Races/Ethnicities	0

Eastern Michigan also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Eastern Michigan University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Dwight Burdette under License

More about our data sources and methodologies.