Marketing at Eastern Kentucky University

If you plan to study marketing, take a look at what Eastern Kentucky University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Eastern is located in Richmond, Kentucky and has a total student population of 14,465. In the 2020-2021 academic year, 51 students received a bachelor's degree in marketing from Eastern.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Eastern Marketing Degrees Available

• Bachelor’s Degree in Marketing

Eastern Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Eastern performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Eastern is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	240
	272
	453
	521
	522
	659

Earnings of Eastern Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Eastern is $38,362. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at Eastern

Take a look at the following statistics related to the make-up of the marketing majors at Eastern Kentucky University.

Eastern Marketing Bachelor’s Program

For the most recent academic year available, 61% of marketing bachelor's degrees went to men and 39% went to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Eastern since its program graduates 16% more men than average.

About 96% of those who receive a bachelor's degree in marketing at Eastern are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Eastern Kentucky University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	1
White	49
International Students	0
Other Races/Ethnicities	0

Eastern also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from Eastern Kentucky University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	51

Related Majors

• Specialized Sales, Merchandising & Marketing
• Management Information Systems
• Construction Management
• Insurance
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for KY, the home state for Eastern Kentucky University.

Occupation	Jobs in KY	Average Salary in KY
Market Research Analysts and Marketing Specialists	4,650	$58,190
Sales Managers	3,310	$121,260
Marketing Managers	1,720	$116,140
Business Professors	630	$85,970
Advertising and Promotions Managers	190	$99,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Alpha 40475 under License

More about our data sources and methodologies.