Marketing/Marketing Management, General at Eastern Illinois University

If you plan to study marketing/marketing management, general, take a look at what Eastern Illinois University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

EIU is located in Charleston, Illinois and approximately 8,626 students attend the school each year. Of the 166 students who graduated with a bachelor’s degree from Eastern Illinois University in 2021, 24 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

EIU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

EIU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at EIU compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at EIU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	68
	169
	325
	365
	382
	385
	432
	601

Marketing Management Student Demographics at EIU

Take a look at the following statistics related to the make-up of the marketing management majors at Eastern Illinois University.

EIU Marketing/Marketing Management, General Bachelor’s Program

In the 2020-2021 academic year, 24 students earned a bachelor's degree in marketing management from EIU. About 42% of these graduates were women and the other 58% were men. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at EIU since its program graduates 14% more men than average.

About 54% of those who receive a bachelor's degree in marketing management at EIU are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 8% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Eastern Illinois University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	8
Hispanic or Latino	1
White	13
International Students	2
Other Races/Ethnicities	0

EIU also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for Eastern Illinois University.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Nyttend under License

More about our data sources and methodologies.