Marketing/Marketing Management, General at East Tennessee State University

If you plan to study marketing/marketing management, general, take a look at what East Tennessee State University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

ETSU is located in Johnson City, Tennessee and has a total student population of 13,713. In the 2020-2021 academic year, 81 students received a bachelor's degree in marketing management from ETSU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

ETSU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

ETSU Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how ETSU performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at ETSU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	110
	172
	181
	225
	346
	382
	570
	622
	681
	766

Marketing Management Student Demographics at ETSU

Take a look at the following statistics related to the make-up of the marketing management majors at East Tennessee State University.

ETSU Marketing/Marketing Management, General Bachelor’s Program

Of the 81 students who earned a bachelor's degree in Marketing/Marketing Management, General from ETSU in 2020-2021, 46% were men and 54% were women.

About 85% of those who receive a bachelor's degree in marketing management at ETSU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from East Tennessee State University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	2
Hispanic or Latino	2
White	69
International Students	4
Other Races/Ethnicities	3

ETSU also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TN, the home state for East Tennessee State University.

Occupation	Jobs in TN	Average Salary in TN
Market Research Analysts and Marketing Specialists	9,050	$60,990
Sales Managers	6,810	$111,700
Marketing Managers	3,800	$118,740
Business Professors	2,540	$78,220
Advertising and Promotions Managers	650	$82,270

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Boboskaditdatin under License

More about our data sources and methodologies.