Marketing/Marketing Management, General at East Carolina University

If you plan to study marketing/marketing management, general, take a look at what East Carolina University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

ECU is located in Greenville, North Carolina and has a total student population of 28,798. Of the 1,050 students who graduated with a bachelor’s degree from East Carolina University in 2021, 221 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

ECU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Online Classes Are Available at ECU

Don't have the time or the flexibility in your schedule to take traditional classes? Online courses may be the perfect solution for you. They allow independent learners to study when and where they want to while offering the rigor of in-person classes.

For those who are interested in distance learning, ECU does offer online courses in marketing management for the following degree levels:

• Bachelor’s Degree

ECU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at ECU compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at ECU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	5
	5
	9
	40
	67
	85
	146
	186
	199
	266

Marketing Management Student Demographics at ECU

Take a look at the following statistics related to the make-up of the marketing management majors at East Carolina University.

ECU Marketing/Marketing Management, General Bachelor’s Program

In the 2020-2021 academic year, 221 students earned a bachelor's degree in marketing management from ECU. About 51% of these graduates were women and the other 49% were men. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at ECU since its program graduates 4% more men than average.

About 75% of those who receive a bachelor's degree in marketing management at ECU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from East Carolina University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	4
Black or African American	21
Hispanic or Latino	11
White	166
International Students	0
Other Races/Ethnicities	19

ECU also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for East Carolina University.

Occupation	Jobs in NC	Average Salary in NC
Market Research Analysts and Marketing Specialists	17,450	$69,170
Sales Managers	6,790	$147,690
Marketing Managers	6,150	$145,180
Business Professors	3,440	$88,470
Advertising and Promotions Managers	220	$132,250

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Luca Masters under License

More about our data sources and methodologies.