Marketing/Marketing Management, General at Davenport University

If you plan to study marketing/marketing management, general, take a look at what Davenport University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Davenport University is located in Grand Rapids, Michigan and has a total student population of 6,127. Of the 452 students who graduated with a bachelor’s degree from Davenport University in 2021, 50 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Davenport University Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management

Online Classes Are Available at Davenport University

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

Davenport University does offer online education options in marketing management for the following degree levels for those interested in distance learning:

• Associate’s Degree
• Bachelor’s Degree
• Master’s Degree

Davenport University Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at Davenport University compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Davenport University is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	7
	21
	167
	176
	230
	239
	319
	364

In 2021, 3 students received their master’s degree in marketing management from Davenport University. This makes it the #79 most popular school for marketing management master’s degree candidates in the country.

Marketing Management Student Demographics at Davenport University

Take a look at the following statistics related to the make-up of the marketing management majors at Davenport University.

Davenport University Marketing/Marketing Management, General Bachelor’s Program

During the 2020-2021 academic year, 50 students graduated with a bachelor's degree in marketing management from Davenport University. About 44% were men and 56% were women.

About 80% of those who receive a bachelor's degree in marketing management at Davenport University are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Davenport University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	1
Hispanic or Latino	3
White	40
International Students	0
Other Races/Ethnicities	4

Davenport University Marketing/Marketing Management, General Master’s Program

Of the 3 students who graduated with a master’s in marketing management from Davenport University in 2021, 33% were men and 67% were women.

In the marketing management master's program at this school, racial-ethnic minorities make up 33% of degree recipients. That is 4% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Davenport University with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	0
White	1
International Students	1
Other Races/Ethnicities	1

Davenport University also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Davenport University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Dwight Burdette under License

More about our data sources and methodologies.