Marketing/Marketing Management, General at Dallas Baptist University

If you plan to study marketing/marketing management, general, take a look at what Dallas Baptist University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

DBU is located in Dallas, Texas and has a total student population of 4,247. In the 2020-2021 academic year, 29 students received a bachelor's degree in marketing management from DBU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

DBU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management

DBU Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at DBU compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at DBU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	118
	185
	542

In 2021, 17 students received their master’s degree in marketing management from DBU. This makes it the #43 most popular school for marketing management master’s degree candidates in the country.

Marketing Management Student Demographics at DBU

Take a look at the following statistics related to the make-up of the marketing management majors at Dallas Baptist University.

DBU Marketing/Marketing Management, General Bachelor’s Program

Of the 29 students who earned a bachelor's degree in Marketing/Marketing Management, General from DBU in 2020-2021, 48% were men and 52% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at DBU since its program graduates 3% more men than average.

About 66% of those who receive a bachelor's degree in marketing management at DBU are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Dallas Baptist University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	0
Hispanic or Latino	4
White	19
International Students	4
Other Races/Ethnicities	1

DBU Marketing/Marketing Management, General Master’s Program

For the most recent academic year available, 59% of marketing management master's degrees went to men and 41% went to women. Nationwide, master's degree programs only see 45% men graduate in marketing management each year. DBU does a better job at serving the male population as it supports 14% more men than average.

The following table and chart show the race/ethnicity for students who recently graduated from Dallas Baptist University with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	2
White	7
International Students	7
Other Races/Ethnicities	0

DBU also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Dallas Baptist University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Regrothenberger under License

More about our data sources and methodologies.