Marketing at Dallas Baptist University

If you are interested in studying marketing, you may want to check out the program at Dallas Baptist University. The following information will help you decide if it is a good fit for you.

DBU is located in Dallas, Texas and approximately 4,247 students attend the school each year. Of the 166 students who graduated with a bachelor’s degree from Dallas Baptist University in 2021, 29 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

DBU Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

DBU Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how DBU performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at DBU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	16
	51
	62
	63
	294
	298
	327
	352
	571

In 2021, 17 students received their master’s degree in marketing from DBU. This makes it the #51 most popular school for marketing master’s degree candidates in the country.

Earnings of DBU Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at DBU is $43,475. This is great news for graduates of the program, since this figure is 4% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at DBU

Take a look at the following statistics related to the make-up of the marketing majors at Dallas Baptist University.

DBU Marketing Bachelor’s Program

Of the 29 students who earned a bachelor's degree in Marketing from DBU in 2020-2021, 48% were men and 52% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at DBU since its program graduates 4% more men than average.

About 66% of those who receive a bachelor's degree in marketing at DBU are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Dallas Baptist University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	0
Hispanic or Latino	4
White	19
International Students	4
Other Races/Ethnicities	1

DBU Marketing Master’s Program

Of the 17 students who graduated with a master’s in marketing from DBU in 2021, 59% were men and 41% were women. Nationwide, master's degree programs only see 45% men graduate in marketing each year. DBU does a better job at serving the male population as it supports 14% more men than average.

The following table and chart show the race/ethnicity for students who recently graduated from Dallas Baptist University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	2
White	7
International Students	7
Other Races/Ethnicities	0

DBU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Dallas Baptist University. The table shows all degrees awarded in this field awarded for all degree levels at Dallas Baptist University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	46

Related Majors

• Human Resource Management
• Hospitality Management
• International Business
• Management Information Systems
• Management Sciences & Quantitative Methods

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Dallas Baptist University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Regrothenberger under License

More about our data sources and methodologies.