Marketing/Marketing Management, General at Central Michigan University

What traits are you looking for in a marketing management school? To help you decide if Central Michigan University is right for you, we've gathered the following information about the school's marketing management program.

Central Michigan is located in Mount Pleasant, Michigan and approximately 17,311 students attend the school each year. In 2021, 145 marketing management majors received their bachelor's degree from Central Michigan.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Central Michigan Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Central Michigan Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at Central Michigan compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Central Michigan is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	20
	90
	94

Marketing Management Student Demographics at Central Michigan

Take a look at the following statistics related to the make-up of the marketing management majors at Central Michigan University.

Central Michigan Marketing/Marketing Management, General Bachelor’s Program

Of the 145 marketing management students who graduated with a bachelor's degree in 2020-2021 from Central Michigan, about 54% were men and 46% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at Central Michigan since its program graduates 9% more men than average.

About 77% of those who receive a bachelor's degree in marketing management at Central Michigan are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Central Michigan University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	10
Hispanic or Latino	8
White	111
International Students	1
Other Races/Ethnicities	9

Central Michigan also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Central Michigan University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By cjh1452000 under License

More about our data sources and methodologies.