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Marketing at Boston University

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Marketing at Boston University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Boston University stacks up to those at other schools.

Boston U is located in Boston, Massachusetts and approximately 32,718 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Boston U Marketing Degrees Available

  • Basic Certificate in Marketing (Less Than 1 Year)
  • Undergrad Certificate in Marketing (1 - 4 Years)
  • Master’s Degree in Marketing

Boston U Marketing Rankings

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Marketing Student Demographics at Boston U

Take a look at the following statistics related to the make-up of the marketing majors at Boston University.

Boston U Marketing Master’s Program

60% Women
4% Racial-Ethnic Minorities*
For the most recent academic year available, 40% of marketing master's degrees went to men and 60% went to women.

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The following table and chart show the race/ethnicity for students who recently graduated from Boston University with a master's in marketing.

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Race/Ethnicity Number of Students
Asian 1
Black or African American 0
Hispanic or Latino 4
White 9
International Students 107
Other Races/Ethnicities 1

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at Boston University. A concentration may not be available for your level.

Concentration Annual Degrees Awarded
International Marketing 122

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for Boston University.

Occupation Jobs in MA Average Salary in MA
Market Research Analysts and Marketing Specialists 20,070 $74,510
Sales Managers 16,600 $151,010
Marketing Managers 14,350 $143,400
Business Professors 4,050 $126,040
Advertising and Promotions Managers 960 $132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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