Marketing/Marketing Management, General at Boston College

If you plan to study marketing/marketing management, general, take a look at what Boston College has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Boston College is located in Chestnut Hill, Massachusetts and has a total student population of 14,934. Of the 1,200 students who graduated with a bachelor’s degree from Boston College in 2021, 135 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Boston College Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Boston College Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how Boston College performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Boston College is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	5
	15
	17
	101
	390
	542

Marketing Management Student Demographics at Boston College

Take a look at the following statistics related to the make-up of the marketing management majors at Boston College.

Boston College Marketing/Marketing Management, General Bachelor’s Program

For the most recent academic year available, 47% of marketing management bachelor's degrees went to men and 53% went to women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at Boston College since its program graduates 2% more men than average.

About 60% of those who receive a bachelor's degree in marketing management at Boston College are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Boston College with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	17
Black or African American	3
Hispanic or Latino	15
White	81
International Students	11
Other Races/Ethnicities	8

Boston College also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for Boston College.

Occupation	Jobs in MA	Average Salary in MA
Market Research Analysts and Marketing Specialists	20,070	$74,510
Sales Managers	16,600	$151,010
Marketing Managers	14,350	$143,400
Business Professors	4,050	$126,040
Advertising and Promotions Managers	960	$132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Harvey D. Egan under License

More about our data sources and methodologies.