Marketing/Marketing Management, General at Baylor University

Every marketing/marketing management, general school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing management program at Baylor University stacks up to those at other schools.

Baylor is located in Waco, Texas and approximately 19,297 students attend the school each year. In the 2020-2021 academic year, 160 students received a bachelor's degree in marketing management from Baylor.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Baylor Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Baylor Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at Baylor compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Baylor is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	72
	79
	452
	610

Marketing Management Student Demographics at Baylor

Take a look at the following statistics related to the make-up of the marketing management majors at Baylor University.

Baylor Marketing/Marketing Management, General Bachelor’s Program

For the most recent academic year available, 37% of marketing management bachelor's degrees went to men and 63% went to women.

About 76% of those who receive a bachelor's degree in marketing management at Baylor are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Baylor University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	3
Black or African American	7
Hispanic or Latino	17
White	121
International Students	7
Other Races/Ethnicities	5

Baylor also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Baylor University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Kairos14 under License

More about our data sources and methodologies.