Marketing at Ball State University

What traits are you looking for in a marketing school? To help you decide if Ball State University is right for you, we've gathered the following information about the school's marketing program.

Ball State is located in Muncie, Indiana and has a total student population of 21,597. Of the 924 students who graduated with a bachelor’s degree from Ball State University in 2021, 99 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Ball State Marketing Degrees Available

• Bachelor’s Degree in Marketing

Ball State Marketing Rankings

The following rankings from College Factual show how the marketing progam at Ball State compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Ball State is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	156
	282
	334
	508

How Much Do Marketing Graduates from Ball State Make?

The median salary of marketing students who receive their bachelor's degree at Ball State is $38,503. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at Ball State

Take a look at the following statistics related to the make-up of the marketing majors at Ball State University.

Ball State Marketing Bachelor’s Program

During the 2020-2021 academic year, 99 marketing majors earned their bachelor's degree from Ball State. Of these graduates, 55% were men and 45% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Ball State since its program graduates 10% more men than average.

About 76% of those who receive a bachelor's degree in marketing at Ball State are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Ball State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	9
Hispanic or Latino	4
White	75
International Students	1
Other Races/Ethnicities	10

Ball State also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at Ball State University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	99

Related Majors

• International Business
• Entrepreneurial Studies
• Real Estate
• Specialized Sales, Merchandising & Marketing
• Hospitality Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IN, the home state for Ball State University.

Occupation	Jobs in IN	Average Salary in IN
Market Research Analysts and Marketing Specialists	9,290	$56,560
Sales Managers	5,000	$129,020
Marketing Managers	2,890	$108,750
Advertising and Promotions Managers	220	$90,440

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Travisleehardin under License

More about our data sources and methodologies.