Marketing at Auburn University

If you plan to study marketing, take a look at what Auburn University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Auburn is located in Auburn, Alabama and has a total student population of 30,737. In the 2020-2021 academic year, 301 students received a bachelor's degree in marketing from Auburn.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Auburn Marketing Degrees Available

• Bachelor’s Degree in Marketing

Auburn Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Auburn performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Auburn is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	180
	199
	324

Earnings of Auburn Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Auburn is $44,504. This is great news for graduates of the program, since this figure is 7% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at Auburn

Take a look at the following statistics related to the make-up of the marketing majors at Auburn University.

Auburn Marketing Bachelor’s Program

During the 2020-2021 academic year, 301 students graduated with a bachelor's degree in marketing from Auburn. About 47% were men and 53% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Auburn since its program graduates 2% more men than average.

About 77% of those who receive a bachelor's degree in marketing at Auburn are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Auburn University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	5
Black or African American	11
Hispanic or Latino	10
White	232
International Students	35
Other Races/Ethnicities	8

Auburn also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from Auburn University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	301

Related Majors

• Human Resource Management
• Business/Managerial Economics
• International Business
• Management Information Systems
• Hospitality Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AL, the home state for Auburn University.

Occupation	Jobs in AL	Average Salary in AL
Market Research Analysts and Marketing Specialists	3,780	$59,980
Sales Managers	2,390	$115,750
Business Professors	840	$98,110
Marketing Managers	770	$118,200
Advertising and Promotions Managers	50	$110,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Robert S. Donovan under License

More about our data sources and methodologies.