Marketing/Marketing Management, General at Appalachian State University

Every marketing/marketing management, general school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing management program at Appalachian State University stacks up to those at other schools.

Appalachian State is located in Boone, North Carolina and has a total student population of 20,023. In the 2020-2021 academic year, 166 students received a bachelor's degree in marketing management from Appalachian State.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Appalachian State Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

Appalachian State Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at Appalachian State compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Appalachian State is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	135
	172
	198
	402
	497

Marketing Management Student Demographics at Appalachian State

Take a look at the following statistics related to the make-up of the marketing management majors at Appalachian State University.

Appalachian State Marketing/Marketing Management, General Bachelor’s Program

Of the 166 students who earned a bachelor's degree in Marketing/Marketing Management, General from Appalachian State in 2020-2021, 60% were men and 40% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at Appalachian State since its program graduates 15% more men than average.

About 90% of those who receive a bachelor's degree in marketing management at Appalachian State are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Appalachian State University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	5
Hispanic or Latino	5
White	149
International Students	1
Other Races/Ethnicities	6

Appalachian State also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for Appalachian State University.

Occupation	Jobs in NC	Average Salary in NC
Market Research Analysts and Marketing Specialists	17,450	$69,170
Sales Managers	6,790	$147,690
Marketing Managers	6,150	$145,180
Business Professors	3,440	$88,470
Advertising and Promotions Managers	220	$132,250

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Clayhefner under License

More about our data sources and methodologies.