Marketing at American International College

If you are interested in studying marketing, you may want to check out the program at American International College. The following information will help you decide if it is a good fit for you.

AIC is located in Springfield, Massachusetts and has a total student population of 2,612. Of the 46 students who graduated with a bachelor’s degree from American International College in 2021, 9 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

AIC Marketing Degrees Available

• Bachelor’s Degree in Marketing

AIC Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how AIC performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at AIC is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	583
	621
	677
	704
	706
	711
	724
	848
	880
	887

Marketing Student Demographics at AIC

Take a look at the following statistics related to the make-up of the marketing majors at American International College.

AIC Marketing Bachelor’s Program

The marketing program at AIC awarded 9 bachelor's degrees in 2020-2021. About 67% of these degrees went to men with the other 33% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at AIC since its program graduates 22% more men than average.

About 67% of those who receive a bachelor's degree in marketing at AIC are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from American International College with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	2
White	6
International Students	1
Other Races/Ethnicities	0

AIC also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at American International College. The table shows all degrees awarded in this field awarded for all degree levels at American International College. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	9

Related Majors

• Accounting
• International Business
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for American International College.

Occupation	Jobs in MA	Average Salary in MA
Market Research Analysts and Marketing Specialists	20,070	$74,510
Sales Managers	16,600	$151,010
Marketing Managers	14,350	$143,400
Business Professors	4,050	$126,040
Advertising and Promotions Managers	960	$132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Published by The Springfield News Company Tichnor Bros. Inc., Boston, Mass. under License

More about our data sources and methodologies.